Blogger Carla Nayland wrote as follows:
Carla's novel , by the way, runs to 572 pages.
I recently put a book on Lulu [Ingeld's Daughter] and found it a remarkably painless process. You can make the same book available both as a printed copy (choice of several formats) and as a download if you wish. If you set the royalty to zero the download is automatically free and the printed copy is charged at Lulu's printing cost (a flat rate plus so much per page). This means that anyone who would like to read the item as a printed book or leaflet, instead of reading on screen or printing out a PDF, can buy a printed copy if they wish. Essentially they have the option of paying Lulu to print and ship a copy for them instead of printing it out themselves.
You can control as much or as little of the design as you choose. We designed our own front and back covers, but took Lulu's default layout for the contents, for example....
Lulu doesn't charge the author anything up front (unless you want them to list the book on Amazon for you). They take 20% of whatever royalty you set, but if the royalty is zero or if their share would come to less then 20 cents, they waive it. I presume they must also have a profit margin built into their per-page printing costs.
Then there's Ron Morgans. He used Lulu for his thriller Kill Chase. He says that it takes a while to get to grips with the systems, but it's easy to correct your printing mistakes until your work is perfect -- then publish.
Ron is a former Fleet Street picture editor and on his own web site has stories about, and links to, some further info on famous press photographers. I particularly like Terry Fincher's pic of a British soldier making an arrest in Aden in 1967. If he did it that way today fourteen editorials would be written about human rights.
Finally, Matt Bell and Josh Maday used Lulu to publish a small collection from their micro-fiction blog, Dancing On Fly Ash: One Hundred Word Stories. They published the book under a Creative Commons licence, and are offering it as a free download from their website in addition to selling the print edition. They did all the cover art and layout themsleves, and say that they couldn't be happier with the book. Sales have been excellent, though they don't sell the book through Lulu. Instead they just ordered a print run and then sold them on their website. This generated higher royalties and faster despatch.