Wednesday, September 07, 2005

Holtzbrinck Podcasts

If you haven't got broadband you can probably skip this one.

Holtzbrinck (not the world's easiest name to spell) Publishers is a group of publishing companies in the US which is held by Verlagsgruppe Georg von Holtzbrinck, which is based in Stuttgart, Germany.

The US firms under the Holtzbrinck umbrella now include: Farrar, Straus and Giroux; Henry Holt; St Martin's Press; Palgrave Macmillan; Picador; Tor Books; and others. How are the mighty fallen, eh? Tip: if you do business with the Stuttgart boys, don't mention the war.

Anyway, Holtzbrinck have today opened up a new web site, Holtzbrinck Podcasts. The purpose of this site is to publicise books through 'podcasts', which turn out to be audio recordings. You are invited to listen to the excerpt from the book, become seriously impressed, and then rush out to buy the thing.

Well, yes. And then again, no.

Podcasts appear to be the in thing at the moment. Though in truth they are nothing revolutionary. It's just like listening to good old steam radio. The new site does not appear to me to be particularly easy to use -- unless of course you have an intimate grasp of the difference between RSS and MP3, and similar technical matters, which I don't.

I sampled the podcast of the week and found it, I regret to say, a bit juvenile. It's all a bit Wow man, this is really cool. And in fact it's very old-fashioned. The whole site, in short, seems to be aimed at those under 25 or so, technically gifted but a bit unsophisticated in terms of reading matter.

M.J. Rose is a lot more impressed with the podcast as a marketing tool than I am, but she thinks Holtzbrinck are going about it the wrong way.

4 comments:

Gerard Jones said...

Hey, I've got around eight hours of a free podcast of a pretty cool book up on my little website...only around six more hours to go before I'm done. But then I gotta go fix some stuff I screwed up 'cause I didn't know quite what I was doing at first. I ain't Holtzbrinck, tho. Woe, oh woe. But, because I'm not, I can do things they can't. Eat your heart out, Holtzbrinck. Ha! G.

Simon said...

broadband is not as important as you might think since podcast are downloaded automaticaly in the background without needing to be individually requested.

jon said...

daily chinese horoscope info is so cheesy but we were looking at it anyway...why i dont know. I guess it is fun to play around online. Anyway, I saw your daily chinese horoscope posts and though it was cool...Alright, well...have a great night, I am back to daily chinese horoscope surfing LOL : )

Jon

Bob Bastian said...

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marketing research in Google. You're doing a pretty nice job
here, keep up the good work :-)

Sincerely,

Bob
Webmaster/Publisher
PrivateLabelPublishing.com