Regular readers will recall that Val Landi, author of the recently published A Woman from Cairo, is a true believer in the new publishing paradigm -- or the 'indie' model as he refers to it.
This weekend sees the launch of a marketing campaign on behalf of the book, with a revised web site, a blog which has some interesting stuff on it, and a targeted text-ad campaign on Google, with Yahoo's network soon to follow.
It will definitely be worth keeping an eye on this. Val Landi's novel has attracted some support from established writers (e.g. Philip Margolin), and he is well clued up on all things technical and digital. So if anyone can make this new, independently published, digitally marketed model work, as of today, Val Landi is a pretty good bet.
A Woman from Cairo has been as low as #188,000 on Amazon.com, but moved up to #48,000 on Monday last; and, as I write this, it stands at #16,921.