You don't get anywhere in this business by being backward in coming forward. Hence I am not altogether surprised to see what the Mistress of Buzz and book marketing, M.J. Rose, has to say about her new novel.
What she says, basically, is that if you read her blog regularly, and absorb all the free info and help for writers that it contains, then the least you can do is go out and buy the book. Think of it as paying your dues.
This works out at roughly $20 a year, so I can't say that I disagree with her, but the blog is not called Buzz, Balls and Hype for nothing. And it's the balls bit I'm thinking of first.
Entitled The Reincarnationist, M.J.'s new book is suspense, takes place in NYC now and in 1884, and Rome now and 391 (AD). M.J. says she's really proud of this novel. It's her first BEA Buzz book, her first Booksense pick (for September), her first starred reviews in Publishers Weekly and Library Journal, her first review in Entertainment Weekly, and more to come according to emails she's had.
Oh yes, and there's a booktrailer done by Vidlit, an interview done by Expanded Books, and a podcast where Carol Memmot from USA Today interviews the author. Links to all these on the book's web site.
Those are the buzz and hype bits. A lesson in how to do it.