Friday, June 30, 2006

Bob Garfield on the new marketing model

Bob Garfield, writing on the Advertising Age site, tells us that over the next 18 months he is going to be writing a book online. (Link from Publishers Lunch.) This, he says, will be no wiki: 'I'm the sole author. And it will be owned lock, stock and hypertext by my employer, Crain Communications. But who cares? It's being produced in full public view for public view.'

Here are the outlines of a couple of chapters which suggest to me that the book will be essential reading for those who feel that the old publishing model is sick unto death and is going to be replaced by some disintermediated new thing:

1) Say it Ain't So, Status Quo: The context for epochal changes is a complete breakdown in the media-marketing model and the ascendance of the internet. All of this explained.

12) Aggregation Nation. It has always seemed like a chicken-and-egg proposition. When the mass-media model collapses, where will the content come from? Who will pay to create programming without the guaranteed payoff from ad-supported media? Answer: clever aggregators will gather meta data from the online universe and serve up what the public finds most engaging.

1 comment:

CUBA, I REMEMBER YOU/CUBA, TE RECUERDO said...

New Engaging Book on Camagüey Cuba Celebrates Life!
CUBA, I REMEMBER YOU/CUBA, TE RECUERDO
By OSCAR M. RAMÍREZ-ORBEA, PH.D.
$19.95
**Cuba, I Remember You is a book about family, love, relationships, and survival in difficult circumstances that all readers will find to be a wonderful reading experience.
Bettie Corbin Tucker
For IP Book Reviewers
Independent Professional Reviewers

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CUBA, I REMEMBER YOU/CUBA, TE RECUERDO
By OSCAR M. RAMÍREZ-ORBEA, PH.D.

A collection of 14 short stories, all in Spanish and English, based on the author’s experiences of childhood before and after the Communist revolution. Includes Appendix for educators wishing to use the book in Spanish or English foreign language classes. Lots of nostalgia for those who knew Cuba in the 50’s and 60’s and plenty of humor for readers in general. Includes also many period family photographs that illustrate the stories and bring them vividly to life!

About the Author

Dr. Oscar M. Ramírez-Orbea, was born in Camagüey, Cuba, in 1955. He emigrated with his family to the US in 1966, after completing elementary school in his home country. He longs one day to return to his native city of Camagüey and to all the fond memories it holds for him. CUBA, I REMEMBER YOU/CUBA, TE RECUERDO is Dr. Ramírez’s first narrative work. More

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Product Details
Paperback: 392 pages
Publisher: Airleaf Publishing; 1st edition (January 10, 2006)
Language: English, Spanish
ISBN: 1594539553