Well, somebody seems to be ordering the damn thing. To try to figure out why, go to Maddox's web site. My own take is that it is robust humour from a man who knows how to handle html. How it will transfer to the book format remains to be seen. The publisher is Citadel.
With the release date three months away, and not a single review or synopsis published anywhere, the book went to #1 on Amazon on the strength of a short, simple email from Maddox to his many fans and friends. The cover photo wasn't even on the site until a few hours ago. It experienced a ridiculous 573200% increase in 24 hours. Look at that number again and realize it's not a typo. I'd also venture to say that at least 95% of the people who have preordered have little to no idea what the book is about, as Maddox has been very secretive about it. They just know it's by Maddox, and know it will be superb....
I fully expect his book to debut in the Top 5 of the NYTimes Best-seller list, if not at #1, which will be nothing short of astounding, as Maddox is as "outsider" as it gets. There have already been some grumblings in NYC publishing circles of "who the hell is this guy" and "where did he come from?" and "why didn't we sign him?" All too typical, of course.
Manliness, by the way, seems to be the buzzword de nos jours. See yesterday's Sunday Times on Harvard Professor Harvey Mansfield, who is, it seems, in search of lost manliness.