Everyone and his brother in the mainstream media is doing an article about blogs, and the effect they have. The latest is by Trevor Butterworth, in the Financial Times, and to tell the truth it isn't all that interesting -- apart, that is, from one statistic.
Butterworth explains that most blogs have very few readers. Only two blogs get over 1 million readers a day, the 100th most popular blog has only 9,700 readers a day, and the 1,000th has under 600.
Now that was really interesting, because the GOB currently pulls in between 500 and 600 readers a day. Last week, to be precise, it was an average of 534 per day, with 653 page views per day. That definitely puts things in perspective, for me at any rate -- especially when you remember that, in the same article, Butterworth tells us that there are 27.2 million blogs.
As for the power of blogs... Well, here's an instance, not quoted by Butterworth but made known to me by David Frauenfelder, over at Breakfast with Pandora. There are, of course, blogs about everything, and David's is about food. David recently found himself underwhelmed by an article in Food and Wine magazine which was somewhat dismissive of food blogs, and other bloggers felt the same. And you can find out what happened next in a summary on Paperpalate.
David's view is that magazines like Food and Wine are on the way out. Recipes, he says, are like music, easily read and traded on the internet. 'I see a time where POD cookbooks and recipe compilations will dominate the market.'
Trevor Butterworth also looks into the question of whether blogs make any money, and the short answer is that most of them don't. Should you be interested in how a blog might, in theory, develop an income stream for you, you can find some suggestions on Darren Rowse's Problogger site. The suggestions have so far prompted 87 comments.
Unfortunately none of the suggestions holds the slightest appeal for me, and the status of blogging was made abundantly clear to me by an 86-year-old aunt, only the other other day. The conversation went like this:
Auntie: How do you fill up your time now that you're retired?
Me: Well, I do quite a lot of writing. I run a thing called a blog, on the internet.
Auntie: Oh. And is that very remunerative?
Me: No. I've never earned a penny from it.
Auntie: Oh. Well in that case it doesn't count.